THBD October Lunch & Learn Webinar

 In Central Texas

The Temple Health & Bioscience District (THBD) is proud to offer a monthly Lunch & Learn webinar series, featuring notable industry speakers, as a resource for entrepreneurs, startups, researchers, and health-related professionals. For those who cannot attend in person, THBD webinars are free and easily accessible online or via phone. See their calendar for upcoming webinar topics and dates:

RSVP to join us in Temple on Tuesday, October 29 by emailing by 3 p.m. on October 28. To tune in online or via phone, register now.

Presentation Description:

Determining the right price for your product or service can be tough. Price too high, and you’ll never earn a customer’s business. Price too low, and you’ll leave profits on the table. Determining the right way to price makes a difference. Sometimes a subscription model makes sense, while other times a flat fee or price is the better option. During this month’s webinar, attendees will learn how to price new products and services, which pricing model to follow, and the pathway to change pricing models as your business grows and matures.

About the Speaker:

Mike Lawson is Managing Director of Pinnacle Pricing, LLC and consults with clients on topics ranging from pricing strategy to market segmentation to new product development. Mike has worked across a wide range of industries including software, industrials, pharmaceuticals and medical devices. Mike has co-authored several white papers on pricing and frequently speaks at industry events.